Pashtun Cultural Diaspora

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The crafts of the Pashtuns offer a rich cultural heritage and have often been a key source of income and trade for artisanal communities, particularly women who will practice handicrafts such as weaving, embroidery, and ceramic making for instance. Over the last few decades the high level of skills employed in the crafts has been devalued and are now often sold as cheap tourist products that do not create a sustainable income for the women artisans and as a result any of the skills passed from generation to generation are being further eroded.

Adversely affecting home-based artisan women in particular, the depreciating market for handcrafted products has deprived crafts communities of their livelihoods and has limited their opportunities for self-development and progress. Taking a sustainable livelihoods approach, the Pashtun Cultural Institute has Partnered With Rizwan Bergto develop a Zabulnisa Social Development Programme that supports women artisans in the KPK region to upgrade their skills and through design intervention reposition the crafts as desirable, luxury items that recognizes the craftsmanship and labour of love that goes into the work produced.

This in turn creates a more sustainable income for the women artisans, upgrades their skills and the quality of items produced, and ensures that they are able to contribute region and achieve their full potential on a social and economic level. The renowned designer Rizwan Beyg has been a tireless advocate for women artisans in Pakistan and has set about training the countries’ artisans by developing the skills of the artisans to match any couturier in Paris. By creating a successful model with a proven track record of elevating the crafts, particularly embroidery, Rizwan Beyg has demonstrated the eectiveness of a value-chain, crafts-based approach to poverty alleviation and to improving the living and working conditions for artisanal communities.
It is therefore recommended that Zabulnisa Social Development Programme collaborates with Rizwan Beyg towards promoting and supporting the empowerment and participation of women artisans in the social and economic uplift of KPK Region in General and Pakistan at Large through an artisan skills exchange project.
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Husanzeba Foundation in Pakistan